Power Shifts

Power Shifts

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Positioning: the mind is not an empty vessel
What a classic 1981 advertising book teaches public affairs practitioners about where communication breaks down
 • Joseph Lavoie
Pre-Suasion by Robert Cialdini
Why the moment before the message is the must underused variable in communication
 • Joseph Lavoie
Change, by Damon Centola
Why the most important variable in public affairs isn’t the message, but the structure through which it travels.
 • Joseph Lavoie
It's not what you say, it's what people hear
Frank Luntz gives a classic primer with his Words That Work
 • Joseph Lavoie
Last weekend I built an app
What vibe coding taught me about the future of public affairs
 • Joseph Lavoie
The 1-Hour Message House
Plus, the missing step that makes your Message House campaign-ready
 • Joseph Lavoie
Calculate the Yes Math
A one-hour method to turn fuzzy regulatory goals into counted commitments
 • Joseph Lavoie
How to know if your campaign is set up to win
Seven simple questions that force clarity before the scramble begins
 • Joseph Lavoie
The Arena Map
A systems approach to regulatory strategy
 • Joseph Lavoie
Deconstructing two political attack ads
Two different ads, two different political parties, one playbook
 • Joseph Lavoie
The most successful corporate campaign of all time?
How do you convince an entire society to buy into an idea?
 • Joseph Lavoie
The fuss over DeepSeek
Cheaper, Faster, and Better? And why should we care?
 • Joseph Lavoie
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